Bob Gourley’s post is a nice encapsulation of how this very hide-bound community might make a great leap forward.
Two key points not addressed are the fact that in the social media space, in one’s own wheelhouse, any random Joe can be as loud and forceful as any “name.” That is to say, nobody’s with good ideas get as much time/attention as celebrities (who can be less than advertised sometimes). Secondly, it is also unfiltered in the sense that the voice is your own and not a “corporate” or agency voice/position that has been watered down and consensus-ized (for all the good and bad that implies).
Bob is right that the greatest risk we face is not fully, smartly engaging. You fight a network with a network, not an org chart. Clinging to the industrial may make some more comfortable, but it will be the most comfortable hades-bound basket ride ever.
